|5:00 pm | Registration / Welcome Reception
Join us on opening night for cocktails and hors d’oeuvres. This is a great opportunity to meet some of our speakers, sponsors and your fellow attendees.
|7:30 am | Registration / Breakfast|
|8:30 am | Opening Remarks|
8:45 am | Opening Keynote
|10:00 am | Refreshment Break|
10:30 am | Breakout #2
Mobile Analytics: Harnessing Big Data to Give Customers What They Want
The mobile mantra for customers is: “give me something useful.” The complementary mantra for businesses is to “know thy customer.” We all want to know whether our strategies are working, and to do so, we must be able to measure it. There is a wealth of data from actions taken by customers using their mobile device and across channels; the key is to turn that data into strategies that make the customer’s life better and the cash registers to ring.
11:30 am | Breakout #2
Driving Revenue with Personalization and Localization
For several years, developing an app has been a primary mobile strategy. While an app is now almost a commodity, the real value is the data collection platform. Data-driven personalization and localization capabilities through branded mobile apps can drive frequency, increased spend, daypart, and reach through targeted campaigns. The bottom line is a dramatic increase in same store sales.
|12:30 pm | Lunch|
1:30 pm | Breakout #2
Utilizing Mobile to Find, Hire, and Manage Your Workforce
Mobile is changing the way job seekers find jobs and the way employers find applicants, streamlining the process and creating efficiencies for a faster hire. From emails and SMS text messaging to push notifications and mobile job applications, we can now reach job seekers through mobile. For employers, the ability to screen, filter and even hire candidates on mobile devices can help save time, energy and paperwork.
|2:30 pm | Refreshment Break|
3:00 pm | Breakout #2
Security and Fraud Prevention: Lessons from the Hackers
Just like the web, mobile apps and mobile payments are not immune from attempts by nefarious individuals seeking to capture customer data, including credit card numbers and other sensitive information. In this session, you will learn what hackers are doing and how to stay one step ahead.
4:00 pm | General Session
Privacy: Shifting Attitudes, Unintended Consequences
In the area of privacy, technology has moved faster than policy and ethics. The ability to track a customer, from online to in-store, has opened up a world of possibility. But with great power comes great responsibility. Customers make decisions on a daily basis on how much information to give in order to get something in return. What about the aspects where the consumer is not even aware? We have to navigate unchartered waters in our efforts to benefit both the organization and the customer while avoiding a backlash and doing irreparable harm to our brand. This session will explore how companies can best navigate the challenging space between consumer demands for relevance and personalization and the privacy constraints around the data retailers need in order to make that possible.
|5:00 pm | Sessions end for the day|
|6:00 pm | Dinner Party
After a full day of informative and inspiring sessions, you’ve probably worked up quite an appetite. Good news… Dinner’s on us! We’re treating you to great food and great conversation with other Summit participants. More details to come soon.
|8:00 am | Breakfast|
|9:00 am | General Session
One of the highlights of the Summit is this deeply interactive session where you’ll work with others at your table on a specific topic, hashing out best practices and things you’ve learned. At the end of the Exchange, leaders from each table will share their takeaways with the entire room. Come prepared to learn and to share!
|10:30 am | Refreshment Break|
|11:00 am | General Session
Before the summit wraps, we’ll talk to a panel of executives to get the view from the c-suite. Where does mobile fit in their priority list? What issues concern them most and how can mobile be part of the solution? We’ll get their take on various issues such as data, privacy, social media and engagement.
|Noon | Summit Adjourns|