Agenda

Monday, August 18

5:00 pm | Registration / Welcome Reception
Join us on opening night for cocktails and hors d’oeuvres. This is a great opportunity to meet some of our speakers, sponsors and your fellow attendees.

Tuesday, August 19

7:30 am | Registration / Breakfast
8:30 am | Opening Remarks

8:45 am | Opening Keynote
What is the Future of Mobile Relationships and Engagement?
The mobile phone is the most personal technology we own. Therefore, mobile engagement is no longer an option; it’s a must-have. This opening session will look at the mobile landscape and discuss various ways in which retailers, brands and restaurants are embracing mobile technologies to foster relationships and create a win/win experience for the customer and the organization. Topics will include building a mobile database, personalization and emerging mobile technologies. Case studies, best practices and benchmarks will be shared, as the panel will discuss what’s working and what’s not in reaching the mobile consumer.

Jack Philbin
Co-founder, President and CEO | VIBES
Chairman | Mobile Marketing Association
View Bio

10:00 am | Refreshment Break
10:30 am | Breakout #1
Mobile/POS Integration
Many chains are experiencing pain integrating new mobile platforms with legacy POS systems. Typically, POS systems contain all the business data (transactions, payments, inventory, etc.), but don’t know anything about the customer (desires, habits, motivation). Ideally, you want to have all business data and all guest data in one system and connect with customers across every screen and location. This session will discuss the future of POS platforms and how we can understand and serve the customer better than before.

10:30 am | Breakout #2
Mobile Analytics: Harnessing Big Data to Give Customers What They Want
The mobile mantra for customers is: “give me something useful.” The complementary mantra for businesses is to “know thy customer.” We all want to know whether our strategies are working, and to do so, we must be able to measure it. There is a wealth of data from actions taken by customers using their mobile device and across channels; the key is to turn that data into strategies that make the customer’s life better and the cash registers to ring.

11:30 am | Breakout #1
Bluetooth Low Energy (BLE) Beacons: Separating Hype From Reality
There’s a lot of buzz around Apple’s iBeacon technology to send push notifications based on location within a store. The root technology, Bluetooth low energy (BLE) beacons, is not limited to iOS devices, but includes Android and other systems, which use Bluetooth. We’ll look at the difference between BLE and NFC and hear examples of how they are being used. The big question: will customers welcome or reject these hyper-local messages? And: will it influence their decisions?

11:30 am | Breakout #2
Driving Revenue with Personalization and Localization
For several years, developing an app has been a primary mobile strategy. While an app is now almost a commodity, the real value is the data collection platform. Data-driven personalization and localization capabilities through branded mobile apps can drive frequency, increased spend, daypart, and reach through targeted campaigns. The bottom line is a dramatic increase in same store sales.

12:30 pm | Lunch
1:30 pm | Breakout #1
Building Loyalty with Mobile
It’s well known that our most loyal customers are our most profitable ones. So how do we create more loyal customers using mobile? This session will examine various rewards program strategies, including using Passbook and other third-party apps, as well as developing your own. Check-ins, social shares, frequency and transaction volume are all ways to reward loyalty, but it might not be a one-size-fits-all solution. The winning choice will be the one that achieves your objectives and reduces friction for the customer.

1:30 pm | Breakout #2
Utilizing Mobile to Find, Hire, and Manage Your Workforce
Mobile is changing the way job seekers find jobs and the way employers find applicants, streamlining the process and creating efficiencies for a faster hire. From emails and SMS text messaging to push notifications and mobile job applications, we can now reach job seekers through mobile. For employers, the ability to screen, filter and even hire candidates on mobile devices can help save time, energy and paperwork.

2:30 pm | Refreshment Break
3:00 pm | Breakout #1
Mobile Messaging: The Channels, Technologies, & Tactics to Stay Relevant
New channels, technologies, and tactics are emerging to remove the friction from subscriber acquisition and better leverage the mobile opt-in.

  • StarStar Numbers: The power of abbreviated dial codes (ADCs)
  • Geo-fences: Leveraging location for segmentation and targeting
  • MMS: Beyond pictures. Multimedia messaging with slideshows and dynamic barcodes
  • Mobile Wallets: The non-payment benefits of Apple Passbook and Google Wallet
  • Viral Campaigns: Friends of Friends. Empowering your brand advocates
  • Perkeys: Removing friction from acquisition with personal keywords
3:00 pm | Breakout #2
Security and Fraud Prevention: Lessons from the Hackers
Just like the web, mobile apps and mobile payments are not immune from attempts by nefarious individuals seeking to capture customer data, including credit card numbers and other sensitive information. In this session, you will learn what hackers are doing and how to stay one step ahead.

4:00 pm | General Session
Privacy: Shifting Attitudes, Unintended Consequences
In the area of privacy, technology has moved faster than policy and ethics. The ability to track a customer, from online to in-store, has opened up a world of possibility. But with great power comes great responsibility. Customers make decisions on a daily basis on how much information to give in order to get something in return. What about the aspects where the consumer is not even aware? We have to navigate unchartered waters in our efforts to benefit both the organization and the customer while avoiding a backlash and doing irreparable harm to our brand. This session will explore how companies can best navigate the challenging space between consumer demands for relevance and personalization and the privacy constraints around the data retailers need in order to make that possible.

Nikki Baird
Managing Partner | Retail Systems Research (RSR)
View Bio

5:00 pm | Sessions end for the day
6:00 pm | Dinner Party
After a full day of informative and inspiring sessions, you’ve probably worked up quite an appetite. Good news… Dinner’s on us! We’re treating you to great food and great conversation with other Summit participants. More details to come soon.

Wednesday, August 20

8:00 am | Breakfast
9:00 am | General Session
Brain Exchange
One of the highlights of the Summit is this deeply interactive session where you’ll work with others at your table on a specific topic, hashing out best practices and things you’ve learned. At the end of the Exchange, leaders from each table will share their takeaways with the entire room. Come prepared to learn and to share!
10:30 am | Refreshment Break
11:00 am | General Session
C-Level Roundtable
Before the summit wraps, we’ll talk to a panel of executives to get the view from the c-suite. Where does mobile fit in their priority list? What issues concern them most and how can mobile be part of the solution? We’ll get their take on various issues such as data, privacy, social media and engagement.

Noon | Summit Adjourns

Attend

REGISTRATION OPEN NOW.

This exclusive event is reserved for retail and restaurant executives.

If you provide a product or service to the financial services industry and want to attend, we have a sponsorship opportunity available for you.

Venue

Sofitel Chicago Water Tower
20 East Chestnut Street Chicago, IL 60611
(312) 324-4000
1-877-813-7700
Event rate: $199 per night

If reserving room by phone, you must inform Sofitel Chicago that you are attending the CONNECT Mobile Innovation Summit to receive room rate. Must make reservation by 07/27/2014.

Room Reservations

Group Rate and Reservations

CONNECT Mobile Innovation Summit attendees are eligible for a discounted group rate of $199 per night for Classic/Superior King guest rooms at the Sofitel Chicago. To receive this rate, reservations must be made by July 27, 2014.

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