Speakers

KEYNOTE SPEAKER

Ryan Craver

SVP Strategy & Emerging Brands | Lamour Inc.

Ryan’s natural fascination with the intersection of retail and technology has led to a career of inspiring and leading retailers to be on the forefront of the evolving “connected retail” environment. Ryan enjoys tackling changing consumer dynamics and defining how retail organizations can leverage technology to strengthen their competitive position. Most recently, Ryan was in charge of the core department store strategy at Lord & Taylor and Hudson’s Bay Company. Prior to joining Hudson’s Bay Company, Ryan was a senior leader at Accenture, driving growth and profit improvement across multiple clients, including Virgin Media, FedEx and Best Buy.

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ADDITIONAL SPEAKERS

Ricardo Belmar

Director, Product Management & Marketing | Hughes Network Systems

Ricardo is responsible for the Enterprise Solutions Group at Hughes developing enterprise services for retail and hospitality markets. In this role, Ricardo develops product/services strategy and market positioning for solutions designed for omni-channel retailers and the “connected restaurant”, focusing on enabling their customer’s digital “in-store” experience. Most recently, Ricardo has helped launch new services designed to accelerate access to cloud applications and deliver performance optimized in-store mobility solutions to retailers and restaurant operators through uniquely innovative Hughes technologies. Ricardo actively follows and discusses retail & restaurant technology trends on Twitter and LinkedIn and was recently named Social Media Mayor at an executive retailer event.

Amit Bhardwaj

Sr Director, Customer Loyalty | Marsh Supermarkets

Amit leads the customer loyalty and marketing team at Marsh Supermarkets and drives the customer strategy using insights and big data. His primary focus is on building customer loyalty through enhancing touch points across the customer journey. Amit is deeply engaged in leveraging technology & marketing automation to improve customer experience & delivering personalization through location, context & augmentation. At Marsh Supermarkets he leads the implementation of the first ever ibeacon platform.  Prior to joining Marsh, Amit has worked in marketing and customer loyalty with retailers including Albertsons, Spartan and Supervalu where he activated insights across the multi-million member customer base. He also implemented one of the first RFID solutions at Dell working for Beal Solutions, an Austin based technology startup.

Kam Bozich

Program Manager | Web + Mobile | Chipotle Mexican Grill

Kam joined Chipotle in 2011 and currently manages the digital and mobile marketing programs across all Chipotle brands. Previously, Kam worked for Factory Design Labs and Crispin, Porter + Bogusky managing digital accounts for a number of brands including The North Face, Volkswagen, and Coke Zero. Prior to that, Kam was the director of online marketing for Vail Resorts. Interesting fact: Kam was named after a Hawaiian Tropic Suntan model, Kam Nelson.

Eric Buckner

Sr Product Manager, Mobile | Sears Holdings Company

As senior product manager for mobile, Eric is responsible for the cart and checkout for mobile sites, as well as iPhone and Android apps for Sears and Kmart. He has an extensive background in web and mobile development, working for organizations such as Groupon, Redbox, FTD, and Sprint. Eric is experienced in fast-paced development environments with the goal in mind of shipping the product, iterating, and creating great customer experiences.

Cherryh Butler

Managing Editor | FastCasual.com

Cherryh has been a reporter and editor for nearly 15 years, writing on a variety of topics, ranging from the restaurant industry to business and health and fitness news. Before joining Networld Media Group as managing editor of Food/Retail Publications, she was content specialist at Barkley ad agency in Kansas City and has served as editor for several publications, including FastCasual.com. She’s also written for several daily newspapers, magazines and websites, including Forbes, The Kansas City Star and American Fitness magazine.

Maryann Byrdek

Senior IT Director, Marketing, Retail Systems & Merchandising, & B2B Merger Integrations | Office Depot

Maryann has spent 17 years leading retail transformation initiatives at OfficeMax and Sears. Focusing on the customer experience and corporate ROI, she collaborated with key business groups to drive a seamless and profitable experience. Her strong in depth knowledge of retail (POS), marketing (Loyalty and Campaign mgmt), merchandising (Product & Assortment mgmt) allowed her to drive many challenging cross-functional customer facing solutions.  Prior to OfficeMax, she led POS implementations at Sears and most recently completed successful IT merger integration between OfficeMax and Office Depot

Michael Carroll

Digital Marketing Manager | Regal Entertainment Group

Michael joined Regal Cinemas in 2014, and he currently manages and oversees all mobile, web and paid media.  Since joining Regal, he has successfully increased website traffic 405% by focusing on local support and revamping the entire digital landscape for Regal, while providing a media cost savings of over 20%.  Prior to joining Regal, he was a senior account executive and director of digital media for an ad agency, where he worked with national brands, such as NHTSA, NASCAR, Toyota, McDonald’s, Malibu Boats, Ekornes and many more.

Jeff Cuellar

VP, Strategic Partnerships | AC Entertainment

Jeff has been an integral part of the AC Entertainment (producers of Bonnaroo Music and Arts Festival, Forecastle, Big Ears and AFROPUNK ATL) team for 12+ years and currently serves as VP of strategic partnerships. In this role, he works to establish and build mutually beneficial relationships with all of the communities in which AC Entertainment does business, creating key connections with community leaders in government, business and civic organizations in order to ensure a lasting and positive impact. Jeff also manages strategic brand partnerships, revenue generating programs, as well as the on-site/digital experiential components of event partnerships.

Brad Dolian

Mobile Marketing Manager | Cabela’s

Brad has been in mobile marketing for over 10 years.  He joined Cabela’s in April of 2014 and he currently leads a team that focuses on mobile web, app, SMS and push notification.  Most recently, he was the mobile lead for Sports Authority, where he formulated a long-term strategy and implemented successful launches of a new mobile site, tablet site and a national messaging program.

Mike Dudas

Co-founder & Chief Revenue Officer | Button

Mike is a builder of mobile commerce businesses, having worked at Google, Braintree/Venmo and PayPal to conceive and grow payments, loyalty and ads/offers products from scratch to scale. Mike helped launch Google Wallet and sign anchor partners Walgreens, Subway and CVS. He then helped grow Braintree/Venmo’s mobile volume at partners like Uber, Airbnb, OpenTable and HotelTonight to a $4B annual run rate leading to a sale to PayPal. Early in his career, Mike worked in corporate M&A and strategy for Disney and MTV. Mike earned a BA from Stanford and an MBA from Kellogg.

Drago Dzerve

Director, Business Development | VeriFone

Drago is director of business development at VeriFone.  He has extensive experience in almost all aspects of the card processing value chain including Payment terminals, POS and store level processing solutions, and acquiring and card issuing. With both a broad background and deep industry knowledge, Drago spends most of his time helping client build and implement payment solutions which look to address payment security, EMV readiness, and mobile payments, to name a few.

Lincoln Faulkner

Digital Advertising and eCommerce | Pizza Hut

During Lincoln’s three years at Pizza Hut, he has worked on growing the company’s digital business, which includes launching some of Pizza Hut’s first social advertising campaigns. In his current role, Lincoln manages the refinement of social campaigns into efficient sales driving channels, launching new media and technology partnerships, and advocating for a greater focus on local marketing capabilities.

Jeffrey Gengler

VP, Business Technology | Papa Murphy’s International

Jeff has spent his last six years transforming the way teams use technology at Papa Murphy’s, from data integration that drives decision making to an internal support center growing utilization of POS systems with a new online ordering platform. Through his leadership, Papa Murphy’s has expanded their brand presence to include traditional web, mobile, ecommerce, and database marketing. A perfect precursor to pizza, Jeff was vice president of information technology for over six years at Rock Bottom Restaurants after holding various key roles and leadership positions at Champps Entertainment, Convergent Communications, and ICG Communications.

Jordan Grossman

Head of North America Sales | Waze

Jordan is the head of North America sales at Waze where he leads a growing team of account executives and managers positioned throughout the region. Jordan began his career in display advertising at HotJobs, acquired by Yahoo in 2002, before joining Shopping.com as manager of East Coast and Midwest partnerships. After eBay’s acquisition of Shopping.com in 2005, he helped launch, develop, and manage the national display monetization for Bizrate and Shopzilla, and was instrumental in the launch of their shopper behavioral targeting platform. Jordan graduated from Lehigh University and is recognized as an industry expert in e-commerce, shopper marketing, and mobile/location guided advertising.

Will Hernandez

Editor | Mobile Payments Today

Will has 14 years of experience ranging from newspapers to wire services and trade publications. Before becoming editor of Mobile Payments Today, he spent two years as the content manager for PaymentsJournal.com, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine, PaymentsSource.com, ISO&Agent Weekly and American Banker. Will helped launched SourceMedia’s bi-weekly newsletter, Mobile Banker, and built and cultivated the Payments Group’s first Twitter presence.

Kristen House

Mobile Product Manager | Paytronix Systems

Kristen is the mobile product manager for Paytronix Systems – a tech firm that supplies more than 280 restaurant and retail brands with an innovative customer engagement platform and data analytics. Specializing in the reward program and stored value spaces, Kristen is the thought leader behind white-labeled iOS and Android apps used today by brands such as California Pizza Kitchen and Wienerschnitzel, as well as the firm’s mobile app API used by Pinkberry and Thorntons. Kristen’s latest pet project – a geofenced messaging feature set – has helped clients compel a 30% same-day Eat ThruSM rate.

Charlie Larkin

Senior Director, GameStop Technology Institute | GameStop

Charlie serves as senior director of the GameStop Technology Institute (GTI). GTI is a business unit focused on creating affiliations with leading technology corporations and academic institutions to discover and deliver business innovation and technology solutions to better address the needs of today’s empowered consumer. In this role, Charlie is accountable for accelerating business growth through the application of emerging technologies that create next-generation customer experiences. Current research and development activities are focused on connected, smart-store experiences and digital marketing within the retail space. Charlie has more than 15 years of retail technology experience and a knack for combining emerging technology, business strategy and innovation to solve big problems.

Erin Levzow

VP, Marketing | Freebirds

Erin is currently VP of marketing at Freebirds World Burrito. Prior to her current position, she oversaw all mobile, social, and digital initiatives for the national restaurant chain Wingstop. Previously, she worked at Palms Casino Resorts as the executive director of marketing and eCommerce. Erin has worked at MGM Resorts International, where she was responsible for the digital ad planning and buying for Monte Carlo, Mandalay Bay, New York New York, Beau Rivage, and Gold Strike.

Michelle Evans Maclachlan

Sr Analyst, Consumer Finance Industry | Euromonitor International

In her role as a senior analyst for Euromonitor International, Michelle Evans follows the global financial card market, including the drivers and constraints facing this space and overarching trends, like emerging payments that will shape the industry moving forward. She produces opinion pieces, in-depth reports, podcasts, video casts and general analysis to help clients make informed, long-term strategic business decisions. Michelle is a recognized payments expert and has been invited to share her expertise at several industry events. Michelle also has extensive experience with the media, being sought-after as an industry thought leader in many national and global publications.

Justin McCoy

Vice President, Marketing | Cousins Subs

Justin serves as the vice president of marketing at Cousins Subs where he is responsible for managing ad and PR agency relationships, developing national promotion calendars, creating and executing system-wide strategic initiatives related to advertising, marketing and public relations. Justin brings nearly nine years of restaurant industry experience to Cousins Subs as well, as more than four years in public and media relations with the Milwaukee Bucks. Justin holds a Bachelor of Arts in communications from Cardinal Stritch University. McCoy serves on the Cousins Subs management team and is a director on the company’s Make It Better Foundation board.

Ruston Miles

CIO | Bluefin Payment Systems

Ruston brings 20 years of payment security experience to his role as chief innovation officer, where he serves as Bluefin’s security thought leader and technology evangelist. Ruston founded Bluefin in 2002 and speaks at conferences and industry events on payment security throughout the year. Bluefin Payment Systems was the first North American-based company validated by the PCI Security Standard Council (SSC) for a retail point-to-point encryption (P2PE) solution in March 2014, and was the first company worldwide to receive PCI validation for mobile P2PE in December 2014. Ruston is a PCI Professional (PCIP), Certified Payment Professional (CPP), Certified Internet Business Strategist (CIBS), and an active participant with the PCI SSC. He is a leading expert on all facets of payment security including P2PE, end-to-end encryption (E2EE), EMV, tokenization, cryptography, data breaches and PCI DSS standards and guidelines.

Jack Philbin

CEO | Vibes

Recently named 2013 “Mobile Evangelist of the Year” award, Jack is one of the premier thought-leaders in mobile marketing and wireless, and is responsible for spearheading Vibes’ strategic direction and driving the company’s position as a leading provider of mobile relationship management technology solutions. An entrepreneur and builder, Jack has specific expertise in business development, strategic client management and consumer marketing. Jack currently serves as Chairman of the Mobile Marketing Association’s Global Board and on the CTIA Wireless Internet Caucus. Under Jack’s leadership, Vibes was ranked #92 in the 2007 Inc. 500 list of fastest growing US companies.

Rob Reed

Founder & Chief Innovative Officer | MomentFeed

Rob founded MomentFeed in 2010 and serves as chief innovation officer, working closely with the company’s brand and platform partners to deliver the most innovative marketing solutions. As a pioneer in the location-based marketing space, he speaks and writes frequently on the convergence of social, local, and mobile and its implications for brands. Rob spent 10 years writing about snowboarding, luxury travel, and automotive culture for such magazines as National Geographic Adventure, Elite Traveler, and Men’s Journal. He authored The Way of the Snowboarder and later started MaxGladwell.com, a leading independent blog (now syndicated) on social media, sustainability, and geolocation.

David Rowe

Manager, Integrated Media | Chick-fil-A

David joined Chick-fil-A in June of 2014, after working for 10 years as Chick-fil-A’s agency partner at The Richards Group in Dallas. He currently serves as the manager of integrated media, responsible for paid media strategy and implementation across all forms of media – Digital/Mobile, TV, Outdoor, and Audio. While at The Richards Group, David served as group media director and specialized in multi-channel paid media planning/buying for a number of other brands in addition to Chick-fil-A: GameStop, Motel 6, STAINMASTER carpet, Reily Foods, Giant Eagle grocery, Guaranty Bank, SMU, Bahama Breeze, and more.

Rick Ruskin

Product and Marketing Manager, Online Commerce | General Motors Company

Rick leads marketing for OnStar AtYourService, a new online commerce platform that connects drivers with retailers and merchants on their drive. AtYourService provides OnStar subscribers with information, convenience and valuable offers tied to their specific destinations. It initially rolls out in the U.S., where OnStar receives more than 35 million requests for directions, and supports more than 53 million mobile app interactions each year.  Rick has extensive background delivering new products and creating breakthrough marketing for iconic brands and companies.

Kevin Sanders

VP, Brand Marketing | Pita Pit

Kevin is currently the vice president of brand marketing at Pita Pit, a 230+ unit chain of fast casual restaurants based in Coeur d’Alene Idaho. He oversees all national and local marketing initiatives for the brand, including advertising, social media, public relations, loyalty, online ordering and mobile marketing. Previously, Kevin worked in the footwear and apparel industry at Timberland where he led global brand management for Timberland’s Outdoor Performance division. In that role, he was responsible for refining the brand’s positioning and ensuring a consistent and cohesive brand presentation throughout the world.

Dan Slavin

CEO & Founder | CodeBroker

Dan is a seasoned business leader with extensive experience building and running growing companies. He has over twenty years nurturing technology-based firms, with nine of those years focused on the mobile market with a deep commitment to help retailers drive increased revenues through the use of technology. Prior to starting CodeBroker, Dan was CEO of Framework Technologies, vice president of Open Market’s electronic commerce business, the Internet’s first electronic commerce provider and CEO, and founder of International Testing Services.

Brian Sobecks, PhD

Technology-based Marketing Strategist | Kraft Heinz

Dr. Brian Sobecks is a digital innovator in the chief technology office at Kraft Heinz.  His mission is to deliver next-generation consumer \ brand experiences and insights leveraging emerging technologies. Brian’s current research is focused on the future store, connected kitchen, & mobility. He employees a disciplined approach to innovation based on scouting, co-creation, incubation, and rapid experimentation to unleash business value for Kraft Heinz.

Robert Taylor

Co-Founder & Chairman | Splick.it

Rob is the founder of Splick.it, an industry leader in providing mobile and online ordering systems, as well as marketing, for restaurants across the country. He serves as co-chairman of the board and head of business development for the company. Rob founded Splick.it six years ago and has seen explosive growth, with over 2 million users and processing over $60,000,000 since inception. The Splick.it platform serves award winning brands like Jersey Mikes, Pita Pit and Moes Southwest Grill and drives real value to its restaurant operators every day.

Sara Taylor

Mobile Strategist | Solstice Mobile

Sara is a digital strategist with expertise in digital production, strategy and branding, with a background in advertising. She works with enterprise organizations to visualize the future state of their digital products and the next phases of their business. Sara is keenly aware of digital disruptors in her client’s industries, advising on how to stay ahead of competitors and startups. Her passion lies at the intersection of user goals, business outcomes and creative solutions that result in exceptional products and engaged users.

Jeff Ulrich

Sr Manager, Digital Innovation | United

Jeff has worked in the Airline business for over 25 years.  His background is as varied as the number of years he’s worked for Continental and now the new United; from call centers to airports to technology, all of his experience has focused on enhancing the customer experience.  In his current role as senior manager of eCommerce digital innovation, Jeff focuses on new technologies and ways to deliver exceptional customer experiences through United’s mobile digital channels. Jeff lives to travel and loves gadgets, so he’s passionate about his role at United.

David Van Epps

Global Chief Product Officer  & EVP of Local Sales| Mood Media

David leads a global product management and development effort to ensure Mood Media’s innovative solutions meet client needs and keep pace with future consumer tech trends worldwide. Dave has spent more than 25 years successfully developing media and communications businesses including DOOH provider 10 Foot Wave, scent marketing leader ScentAir and retail media solutions provider Muzak. Earlier in his career, he also served as national sales manager for HM Electronics, a specialty RF communications manufacturer. He is a frequent speaker on the subject of using the five senses and mobile technologies to create dynamic and interactive business environments.

Ann Yeung

Sr. Director, Enterprise Application Solutions | US Foods

Ann is an innovative technical leader with 14+ years of experience leading solution delivery within a portfolio of mobile and n-Tier JEE enterprise business applications, leveraging a Services Oriented Architecture (SOA) platform which utilizes the Enterprise Service Bus (ESB) integration pattern, Web Services, and B2B Integration. She provides leadership, resourcing, and technical expertise for E-Commerce, Mobile, SOA web services, portal applications, Peoplesoft HR, and Peoplesoft Finance development teams. Additionally, Ann partners with the Business Solution Services team to ensure IT goals and deliverables are in alignment with the company vision and business strategy, and is responsible for the full development life cycle of high quality enterprise business software, which includes solution architecture, SDLC oversight, development, and application deployment support.

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Areas of Interest

 Apps Customer engagement/experience Loyalty M-commerce Mobile activation Mobile analytics Mobile marketing Mobile payments Mobile POS Mobile web Privacy Responsive design Security Social media Other

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